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Describing the STP Model for Target Market Identification

Understanding the right customers and reaching the right audience effectively is essential for business success. In today’s highly competitive and dynamic marketplace, one of the most widely used frameworks for identifying and addressing target markets is the STP Model, which stands for Segmentation, Targeting, and Positioning. There are more marketing concepts and theories that a…

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Construction of a formative professional identity, personal brand digital poster

Students at UK universities were required to complete numerous assignments related to their field of study. They may have faced challenging projects as a business student that tested their knowledge, analytical skills, and time management skills. These assignments may also include digital posters, which are useful for presenting summarised information quickly and are used in…

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